/ Consumer Trends

What Benefits Are Diners Seeking Out? 

By: Riceland

When diners choose to enjoy a meal out or order up takeout, there is a large, ever-growing number of options from which they can choose.  This makes menu and entrée selection a very important part of the dining experience. A Riceland study of 3,000 rice diners reveals the key benefits that are most important for diners when considering their next meal. 

 pie charts showing what benefits diners arelooking for in food

Some other study insights show that foodies are 35% more likely to seek out healthy options, but also crave dishes with bold flavors.

Parents are 60% more likely to look for the cheapest options when dining out, but they still desire those dining options to be organic. 

To learn more about the results of this study and how Riceland helps operators keep their menu and food offerings relevant to their diners while also increasing check, contact your Riceland sales representative or reach out to our sales team here.

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