/ Product Insights

Rice Dish Variety

By: Riceland

Now that there is a clearer picture of how much and how many times diners are eating rice when they go out, it’s time to get a better look into the types of dishes diners desire. 

We know that 75% of diners eat a rice dish out at least once a month. Let’s break down what these hungry people are ordering up.

Diners that eat rice dishes several times a month tend to order the following types of rice dishes: Meat/Protein on a bed of rice A side of rice * Rice Bowl

percent of diners that order rice dishes several times a month: 56% dine in and 32% order carryout

This presents an opportunity to create and tailor your menus to satisfy these diners and encourage more dining frequency.

Of diners that eat out once a month or more, 60% of them choose these dishes for dinner occasions, which could be helpful when planning your menu offerings and specials by daypart. 

Rice diners that tend to eat rice dishes once a month or less, typically like to keep it simple, ordering up meals that are a meat or protein on a bed of rice or rice as a side dish. 

percent of diners that order rice dishes once a month or less: 70% order rice dishes for dinner 50% order rice dishes for dinner and dine in

To explore more on how to reach your diners with relevant menu options and daypart offerings, contact your Riceland sales representative or reach out to our sales team here.

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