/ Product Insights

Insights here or to-go?

By: Riceland

Today’s crowded restaurant landscape is full of a huge variety of options for diners to choose from. Once diners have decided on what they’re hungry for, the decisions don’t stop there. Traditionally, most restaurants are viewed through the lens of dine-in or carryout.

But things have changed a lot in the last few years thanks to diners’ evolving need states, and, most notably, the advances in app-based delivery services. With all of these new delivery services, restaurants that previously didn’t offer delivery services can now offer their food to a whole new audience and need state.

rice: dine in vs away 54% prefer to dine in while eating rice dishes while 46% of consumers prefer to eat away from a restaurant

It’s pretty obvious that there isn’t a huge difference in the choice to dine in versus eating away from the restaurant. It’s important to take a closer, more nuanced look at what “eating away” actually means to get a better understanding of these diners’ behavior and preferences.

Eating away in most cases simply means calling your favorite restaurant, ordering your food and then picking it up to eat at home. Now, that term encompasses a wider set of options that include carryout, drive thru or delivery. And with all of those new services like GrubHub or Postmates, there are even more delivery options. Let’s take a look at what diners are looking for and how that affects where they choose to eat it.

66% of diners feel that need states when they are seeking healthy rice meals are more likely to be dine in occasions. when consumers need a quick indulgent rice dish they are atwo times more likely to rely on delivery services. consumers looking for rice dishes focused on health and great taste are 3 times moer likely to seek a grab and go solution from their local grocer as opposed to waiting for food to be prepared

To find out more about diner need states and eating habits, contact your Riceland sales representative or reach out to our sales team here.

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