Over the last year, Riceland has given you a warm introduction to the types of diners who purchase rice dishes. When you understand these segments better, you can use these helpful insights to make sure you’re creating menu options that provide them with the best dining experiences possible. And you’re really going to want to know more about Trend-Seeking Foodies because they spend the most on rice dishes, accounting for 33% of the category.
When this segment dines out, they’re looking for new and interesting options, and prefer seasonality and socially responsible companies.
To provide these diners with the exciting dining experiences they crave, create menus that offer exciting new rice dish options and seasonal offerings with culinary flair from different cultures. It’s also important to offer rice that is sustainably grown in the U.S. To find out more, contact your Riceland sales representative or reach out to our team here.